About
On the record
I’m a digital marketing professional with strong hands-on skills and a business-oriented, creative and open mindset. During my BBA studies in marketing, I took part in an exchange programme focusing on International Fashion Retail. One of my most significant achievements in my career has been planning and executing Lippu.fi's Valentine's day campaign in 2020. The ticket sales increased over 50 % compared to the previous year. Last autumn we also executed a successful campaign to gain over 10k Instagram followers. The campaign was successful, and the goal was achieved in just three hours after the campaign started. Before my career in marketing, I was working in the field of fashion retail for multiple years. I have also been following the fashion industry closely afterwards, so I have a strong sense of the field and the latest trends. What am I interested in? Branding, conceptualization and content marketing. I’m also fascinated by sustainable shopping, especially the consumers’ role in the secondhand fashion & design market. What do I value in a workplace? Openness to new ideas, clear communication, empathy skills and flat hierarchies. My top 3 soft skills: Empathy, teamwork and unparalleled work ethic! Contact me: outi.rytkonen2@gmail.com Digital marketing • Branding • Value Creation • Marketing • Markkinointi • Copywriting • Concepting • Annual wheel • Facebook Advertising • Google Ads • Online advertising • Email marketing • Content marketing • Frosmo • Google Data Studio • DynaCampaign • EpiServer • MailChimp • Survey Monkey • Frosmo • Canva • Weebly • Lightroom
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