Aron H•••

About

On the record

With over 7 years of experience in tech companies, I have worked across Sales and Marketing throughout Latin America, including Brazil, Mexico, Colombia, and Argentina. Over the past 4 years, I’ve specialized in CRM and Lifecycle Marketing, leading acquisition, activation, and retention campaigns, creating marketing automations, newsletters, personalized communications, and various other CRM and Lifecycle initiatives. My core competencies in the field include: → Automation: Journey orchestration using conditional logic, webhooks, and scalable personalization. → Campaigns: End-to-end execution: planning, creation, and performance analysis. → Testing: A/B testing with statistical rigor and uplift measurement. → Data: Dashboards and analyses aligned with key business KPIs. → Segmentation: Advanced use of attributes and events for precise targeting. → Funnel: Proven experience across all CRM funnel stages. These skills have been developed over the years using platforms such as Iterable, Hubspot, Braze, User.com, Segment, Blip, Sinch, and Insider. In addition, I’ve worked closely with Amplitude, which allowed me to deepen my knowledge in Product Analytics—a discipline closely tied to Lifecycle Marketing. Tools like Metabase and SQL have also played a key role in helping me build rich, data-driven audiences for campaign activation. Additional strengths: strategic mindset, ownership, ambition, curiosity, proactivity. I’m fluent in Spanish and English. aronhenriquez@gmail.com |+55 21