Federica F•••

About

On the record

Hello there! Curious about what I’m doing with my life? Think of it as an adventure story: part marketer, part psychologist with a backpack full of curiosity and (occasionally) pizza. That’s become my favourite part of the journey, taking scattered ideas, complex emotions, or “too much noise,” and shaping them into something simple, powerful, and human. I’ve learned how. On the way, I’ve- Driven €2M through affiliate marketing - Boosted €200K with influencer campaigns - Built communities where brands and people actually like talking to each other - Turned employer branding into engagement instead of just another HR buzzword And through it all, one thing became clear: I love a good story. Storytelling is what connects strategy 🧠 and emotions. It’s what turns a campaign into something people care about and act on? that’s both data-driven and deeply human 🤝 & built on trust that makes people stop, feel, and remember 🧩 - that spark clarity, direction, and resilience Outside the work chapters: part-time dancer, 🧶 crochet wannabe, cat chaser, tattoo enthusiast. Growth Marketing | Influencer & Community Marketing | Paid & Organic Acquisition | Brand Storytelling | Performance Marketing | Go-To-Market Strategy | Retention & Loyalty | AI & Data-Driven Marketing | Employer Branding & Recruitment Marketing