About
On the record
I hold a Master’s in Strategic Advertising and a passion for psychology — especially how words shape decisions. That curiosity fuels my work in direct response marketing: writing high-performing landers with millions in ad spend, building and optimizing funnels, and overseeing VSLs from script to final edit. My edge? A background as Head of Production for TV series, where I learned to run shoots, direct crews, and plan every detail. Now I bring that same precision and creative vision into VSL production. What excites me most is writing copy that converts — blending storytelling with data to turn ideas into measurable results. Today, I’m channeling these skills into the pet supplement space, where helping dogs live healthier, happier lives through thoughtful marketing feels less like work and more like a calling.
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