Han C•••

About

On the record

Brand Strategy | Automotive Marketing | Digital Communication | Cross-Cultural Expertise I am an experienced brand strategist and digital marketing specialist with a strong background in the automotive industry. Over the past three years, I have worked with leading automotive brands such as BMW and MINI, developing and executing brand strategy, digital campaigns, and PR communications across multiple markets. With bilingual proficiency in Chinese and Korean and an in-depth understanding of both Chinese and Korean markets, I specialize in cross-cultural marketing and brand localization strategies. My experience spans across automotive branding, product marketing, innovation technology campaigns, and sustainability communication. Feel free to connect with me!