Profile · Retail

Sokol L•••

Chief Executive Officer at Max Optika

About

On the record

National retail professional with significant experience of building business infrastructure to deliver significant expansion and growth. Strategically adept with excellent operating skills - successful at business turnaround and growing brands on a global basis - through franchise partners and company owned stores. Experienced in two main categories – consumer electronics, optical and sunglasses - obsessive focus on brand equity and marketing opportunities. Expertise in ecommerce growth - startup and replatforming - understands how the customer wants to shop and activities to support Focused on delivering results, increasing business value, growth, expansion, product, design, innovation and nurturing potential to deliver sustained successful performance. Skilled in all operational areas including commercial, merchandise planning, logistics, IT and financially astute.

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