Jekaterina M•••

About

On the record

My diverse experience in Marketing Project Management, Brand Development and Product Marketing in B2C and B2B sectors (pharma, FMCG, packaging) shaped me into a skillful Marketing Professional, able to lead complicated projects independently. I’m freely operating in 3 languages: Russian, Latvian and English orally and in a written form (e-mail correspondence, content writing, creative advertisement texts, slogans). Administration of social media accounts, knowledge of Google Analytics and home page management (Epi & Tridion platforms) add on a glimpse of Digital Marketing expertise to my portfolio. I absolutely enjoy creating meaningful campaigns and materials that help achieve great business results. I’m a positive, diligent, result driven employee, who works perfectly fine both – individually and in teams. I’m skilled at: • Marketing and brand management; • A&P budget planning and controlling; • Project Management; • Key Account Management; • Product launch planning and execution; • B2B and B2C media (radio, TV, SM) campaign development; • Cooperation with external partners:(PR, creative, research, media, digital); • Marketing material creation; • Event organization - from small (degustation, product presentation) to big (exhibitions, seminars for up to 200 participants); • Key Account Management; • Market Research.