Päivi K•••

About

On the record

Result and sales-driven Director with more than 20 years of international consumer business, brand and marketing experience. In addition, years of experience in sport management. I am currently looking for Board member positions in companies that need expertise in a) brand, marketing and customer experience either in domestic or international markets b) internationalization c) wide experience from different sales channels (retail, ecom, resellers). I am specially interested in the following industries: retail, FMCG, health, sports, well-being, leisure, fashion, beauty, apparel, travel, food, education. WHAT I AM OFFERING AS AN EXCHANGE:+ Strong experience in consumer business and business development with customer-focused mindset + Global experience in Brand and Marketing development + Substantial experience in driving effective omnichannel marketing for different sales channels (ecom, retail, wholesale) for enhancing organizational productivity & profitability + Strategic approach with hands-on skills + Ability to deliver tangible results and create business value + Strong analytical and problem-solving skills + Serving leadership style with ability to steer, empower and inspire team members to deliver business goals + Proficiency in stakeholder management, including customers, shareholders, and employees, and a track record of building and maintaining strong relationships with emotional intelligence What makes me stand out are my in-depth understanding of commercial processes, business dynamics, constantly changing environment and latest approaches to drive demand. My key strengths and capabilities are: • BRAND: brand strategy, corporate and product branding, brand portfolio management • MARKETING: marketing strategy, international and omnichannel marketing, off & online marketing for all marketing funnels, digitization, B2C & B2B marketing • CUSTOMER EXPERIENCE: customer experience strategy, customer insights, customer relationship building, loyalty development • COMMERCIALITY: business & corporate strategy, commercial planning & execution, global operations, market expansion, sales & business development, profit & revenue growth, budget administration, P&L, project governance & control, product development, change management, FMCG • COMMUNICATION: marketing, internal- & external communications • LEADERSHIP: serving leadership, team leadership • SUSTAINABILITY