About
On the record
SUMMARY: A design purist at heart, I am a strong believer that the core purpose of design is to solve for consumer and consequentially for the business. With over 2 decades of experience in Indian fashion retail, 10 years have been as a ‘Design Entrepreneur’ dedicated to founding and running Munch Design Workshop Pvt. Ltd. Munch, a pioneering concept in India, providing design services to the fashion and lifestyle Retail industry in India and Over sea’s. In the recent past, I was the Creative Director for Louis Philippe & Simon Carter, post which I was spearheading the Design & VM education for the recently Launched “ABFRL University”. Currently: 1) Working with industry players and start up's on the Business Of Design theory. 2) Domain expert Business Of Design,(Fashion and life style), at the UBQT School Of Design Thinking).
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