About
On the record
Ops & Automation Architect | Marketing, Data & AI I design operating systems that make teams faster, steadier, and more profitable. After 10+ years across software, marketing, and operations, I’m most at home where process, data, and tooling meet execution. What I bring- Operations design: mapping workflows, removing bottlenecks, turning chaos into clear SOPs and ownership- Automation & integrations: n8n/Make, APIs, webhooks, internal tools; reduce manual steps without adding headcount- Data & measurement: GA4/GTM, event schemas, light dashboards- Marketing fluency: performance basics, funnel thinking, content/LP ops; translate strategy into reliable delivery- Leadership: org design, hiring, performance systems (OKRs/reviews), vendor management, cross-functional execution. Background- 5+ years senior management & partner at digital marketing agency (CEO/COO): rebuilt processes, improved margin discipline, and ran multi-team delivery- Operations & Automation Architect (Research & CX), Workaround: solo consultancy helping research & CX providers modernize ops (Shopmetrics architecture, process automations, enablement)- Currently (part time): running international marketing operations experiments (sites, tracking, campaigns) to validate demand - short-cycle, data-led. Focus going forward: Applying systems, automation, and AI to real business workflows - to achieve operational excellence and predictable scalability.
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