Market Research in Greece

Iri

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth.

5001 to 10000 staff

Metron Analysis S.A

Metron Analysis SA is one of the leading independent market research and opinion polls agencies in Greece. The company undertakes national and regional large-scale B2B or B2C projects employing all available research methods.By developing international collaborations with research networks abroad, we expand the range of our services. By continuously investing in our people we’re constantly improving the quality of our services, enabling us to respond faster to our customers' needs, and to optimise the cost/benefit ratio.

51 to 200 staff

Focus Bari S.A

Focus Bari, a Greek, privately owned Research Agency, was launched in September 1988 by a team of specialized, experienced and well established market researchers. Aiming at the development of new and specialized Market Research sectors, investing primarily in its people, and always operating according to its philosophy and strong values, Focus Bari soon became one of the top Market Research Agencies in Greece, with a leading position in Media Research. Since its launch in 1988, Focus Bari designs and conducts the Industry Currency Surveys for Radio and Press, used by all the advertising market in Greece. In 1993, Focus Bari started measuring Greeks' habits with Mobile Telephony, and in 1995 launched Web. iD, the only National, continuous off line Survey on Greek people's relation with technology and the internet, social media and e-commerce, and how these form Greek society's new, everyday life. Focus Bari data are constantly referred to and published by all the advertising market local and multinational organizations, the industry of technology and telecoms, the Universities, and all syndicated and Media surveys of Focus Bari are acknowledged and/or endorsed by the relative official bodies/organizations. In parallel, Focus Bari is dynamically active in the area of ad hoc, tailor made marketing research studies and projects, having cooperated with virtually all active local and multinational organizations and businesses: Focus Bari is frequently "behind" successful business developments, brands, advertising campaigns and strategic decisions/ventures of its clients locally and internationally. Like us on FB

51 to 200 staff

The Research Hive

We welcome you to the research hive, a fresh full service market research agency created by a team of passionate senior researchers who felt it was about time research reviewed the way it connects with consumers and clients. We cherish our participants and we develop new inspiring ways to interact with them adapting our approach to the way that they experience life. We strongly believe that formulating creative unions between the client, the researcher and the consumer is the only way to achieve meaningful interpretations that decode tomorrow. We are always on our toes, tuning in to consumers’ thoughts, emotions and acts, capturing things as they happen.

1 to 10 staff

Kukuvagia

Kukuvagia is a a Collective Wisdom Agency: a boutique market research agency that relies upon the notion of collective wisdom, i.e. shared knowledge gained through group & community interaction! Kukuvagia applies sociological, anthropological and cultural theory, beyond academia, to address clients' needs! Whatever the approach, from developmental online research to mobile, applied ethnography & design thinking to classic methodologies, ad hoc or syndicated, we convey strategic and wise thinking and we deliver actionable insights with honesty, zest and simplicity. Kukuvagia's quantitative, qualitative and healthcare know-how safeguards a rich, depth of understanding, grounded in business judgement. Kukuvagia has expertise in a number of sectors, including, pharmaceutical, OTC, consumer healthcare, FMCG, finance, retail and telecommunications. Kukuvagia enjoys a deep understanding and a thorough knowledge of the Greek market, pharmaceutical & consumer. Although a new company, Kukuvagia's founders and collaborators have co-operated with all major pharmaceutical & consumer companies, during the last 20 years! Want To Learn More? ask@kukuvagia.com

1 to 10 staff

Qed Social And Market Research

In qed we are experts in Greece and Greeks. We research both social and market battlegrounds as well as their interrelations. We are cosmopolitan and resourceful thought walkers who help our clients to benefit from data and insights. Walk with us.

11 to 50 staff

Ipsos In Greece Ipsos Opinion Sa

In 2013 Opinion, merged with Ipsos creating Ipsos Opinion SA. considered one of the key players of Market Research companies in Greece. Through the use of an integrated suite of validated research solutions Ipsos Opinion SA manages to offer a full range of established & innovative qualitative and quantitative research services and consultancy & provide top-of-the-class services to local and multinational clients alike. Ipsos Opinion is staffed with research experts, consultants and scientific associates, psychologists, sociologists & Mathematicians / statisticians and we conduct market research in Athens, Salonica and all over Greece. Ipsos is a leading global market research company. We believe in Ipsos that our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape output to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE *Ipsos first listed on the Paris Stock Exchange: July 1, Total revenues in 2024: 2,440.8 million euros Presence in 90 markets Full-time employees: ≃ Clients around the world:+ 50 million interviews conducted in 2024, of which 2/3 million online. Find out more about Ipsos at Follow us on X:@Ipsos Follow us on Bluesky:@IpsosGroup

11 to 50 staff

Linked Business

Businesses over time face three unchanged fundamental questions: to whom can I sell? where are my customers? and who are indeed my (potential) customers? Today the big change is that there is a plethora of diverse data ranging from open government data (e.g. company beneficial owners and public contracts) to internal enterprise data (e.g. detailed customer transactions from different applications). Consequently, an emerging crucial demand for modern businesses is how to transform this data in useful information capable to provide better answers to the aforementioned questions. These needs can be captured under the term “Analytics”, which is the 2nd trend in digital transformation according to Forbes and are partially reflected to the 28.5 billion dollars value of the “market data and analysis” market. Linked Business addresses this issue by providing market intelligence solutions that blend open with enterprise data. Specifically, our products can be seen from a dual aspect: 1. Sales and Marketing: we assist businesses to discover new customers in specific industries based on simple or advanced metrics such as business survival rates at specific locations and to update their Business Intelligence systems (e.g. CRM) with fresh and detailed corporate data. We also help them run targeted marketing campaigns in selected market segments that can be enriched with high value information such as mobile phone locations and customer preferences extracted from royalty programs. KYC (or due diligence or Customer Identification): our products contribute to KYC starting from reports about changes in the basic company profile (e.g. status, address, activity, filings, ownership and management) and extend market intelligence by introducing metrics to assess systemic risks based on detailed business networks and associated persons.

11 to 50 staff

Crowdintell

Our mission is to provide real-time, on-the-spot feedback from the retail environment and daily consumer activities from our crowd-sourced community and using mobile technology for data collection and transmission. We achieve this through crowd-sourcing and our application Shelfee, for Android and iOS. Through our core business we offer our clients the chance to: 1. Observe the retail environment through the eyes of consumers 2. Check their products at any point-of-sale, everywhere and at any time 3. Get real-time insights from consumer experience 4. Collect market environment information quickly and cost-efficiently 5. Offer consumers the opportunity to earn money while shopping Our application, Shelfee, is a free app for all to download, enabling users to undertake data collection missions for products on retail outlets and be rewarded by receiving a part of the research budget from each mission. See more details about Shelfee at

1 to 10 staff

Long Lust

Long Lust is a brand new market research agency created from the desire to help brands connect more meaningfully with their audience. We are a hands on team of senior consultants with strong international experience and we want to help our clients gain knowledge their competitors do not have access to.

1 to 10 staff

Remed Projects

Remed Projects is a strategy consulting firm serving pharmaceutical, consumer and technology clients. Our team of experts provides strategic advice and analytical services to help our clients with crucial business decisions specializing in revenue optimization and sales growth. Founded in 2015 in Athens, Remed Projects has supported key pharmaceutical and consumer goods businesses to launch successful go-to- market strategies and make the right decisions throughout product’s lifecycle. In addition, it combines Remed knowledge with data from clients to create models and re structure the sales process and pursue winning awareness campaigns.

1 to 10 staff

Braincandy

Braincandy is a research-driven marketing consultancy that leverages implicit market tools, advanced analytics and smart technologies to decode human behaviour and guide business decisions.

1 to 10 staff

Eaqos Analytics

In eaQos Analytics, we are specialize in conducting sampling surveys according to a topic of interest among with data analytics services. Using advanced statistical methods and sampling techniques, we are able to optimaly process data and present highly significant and reliable results, providing important information and insights to our clients.

1 to 10 staff

Explorer Research

Explorer Research has a dynamic presence in market research since 1997 and serves an active clientele of leading Greek and multi-national businesses. Our Experience covers- Consumer Opinion Surveys - Concept Research - Brand Image Research - New Product Development - Advertising Research - Packaging Research - Product testing - Tracking Studies - Customer Satisfaction - Business to Business Our clients industries include but are not limited to: food, alcoholic and non-alcoholic drinks, snacks, children’s products, cars/automotive, electric appliances, cigarettes and e-cigarretes, telecommunications, insurance, computers, travel/tourism, promotion, advertising

11 to 50 staff

Mindview

MINDVIEW is a market research company, established with the goal to serve the pharmaceutical and healthcare sector and provide its clients market research solutions through innovative techniques. MINDVIEW was created in 2013 by MINDWORK, a business consulting and communication company that focuses on the health sector business, to build customized solutions and provide high quality services in a timely manner at a competitive price. We strive to deliver industry-leading nomenclature services based on our clients needs and we are continuously changing our internal landscape to be effective and efficient. MINDWORK & MINDVIEW staff have long-term experience in health related issues, such as legislation, policies & regulations in health products and services, pharmaceutical business, as well as financial aspects and communication strategies in the health sector. MINDVIEW develops & implements: • On-line quantitative market research surveys, through a series of questionnaires, using the tool WEB-QUEST. • Qualitative market research using the method Health Care Professionals-Research Panels (HCPs-RP) MINDVIEW is committed to securely protect all personal data and information provided by customers and /or participants in the above market research projects. All necessary security measures have been taken to prevent any non authorized access.

1 to 10 staff

The Uncut

We are a startup bureau offering boutique market research and brand consulting based in Athens. The place where genuine insights unearth to develop desirable brands. We blend human experience and intelligence with strong business sense to consult brands on how to best exhibit their fire and brilliance. We don’t deliver research findings. We provide straightforward guidance and explicit ways for your brand to shine and thrive. And we make sure we support you all the way to ensure your brand stays on the right track and continues growing. Our 4 pillars of brand strategy are: Brand Empowerement, Brand Communication, Brand Innovation, Foresights. We combine typical and innovative research methods to reveal insights. We love workshoping with our clients to deliver successful brand strategies. We proudly call ourselves experts in enabling clients to grow great brands. Trust us in making your brand radiant & desired. Email us to find more about us: contact@theuncut.gr, nancy@theuncut.gr

1 to 10 staff

Value Research Sa

Market Research and Business Consultancy, specilising in taylor made services and industry specific solutions

1 to 10 staff

White Mirror

White Mirror creates digital Market Knowledge Assets for new or established businesses, through cutting edge tech tools and processes. Our goal is simple: give our clients everything they need to know to get to the next level, as efficiently as possible.

1 to 10 staff

Nous Everyday Learning

NOUS Everyday Learning reflects the way we approach market research. We seek knowledge, we put in experience and we employ expertise. All, in order to wisely and clearly inform our client's decisions.

1 to 10 staff

Spare, Traveling

SPARE,TRAVELING is a shopping advisor for tourists in Greece. English, American, French or anyone who is to travel in Greece can save money and make the trip free. How? Be a customer in Greek market and buy products (food,clothes, farmacy,luxury watches) you need, enjoy services (clinics, doctors, beauty salons) you wish in lower prices than your country. SPARE,TRAVELING presents to you a whole new market and its hidden treasures. A European country with a low cost of living and a high quality workforce is a great choice.

1 to 10 staff

Tns Icap S.A

11 to 50 staff

Palmos Analysis

Marker Research, Political Surveys, Electronic Vote, Communication Strategy, Consulting Services, Quantitative Research, Qualitative Research, Telephone interviews (CATI), Web Panel, Web Development Our mission is the combined use of new information technologies and telecommunications with the most modern scientific methods of research and analysis in order to offer organizations and businesses products of market research with high added value. In the focus of our actions is our people, our employees, with much scientific, multi-layered and work experience and dedication to the customers and their specific needs. Our aim is to create long-term relationships of cooperation and trust with our customers and the development and achievement of their goals!

1 to 10 staff

Columbia Telecom S.A

1 to 10 staff

361 Rs

361° RS is a Full-Service Market Research Agency with 8 years of successful presence in the Greek market, designing tailor made solutions for numerous clients in Greece and abroad with a Dynamic Team that creatively blends different generations of experts. Our mission is to exceed clients' expectations, offering outstanding customer service, tailor made solutions, increased flexibility and added value in every project. We are committed in simplifying complexity, bringing value through deep context understanding and amplifying growth possibilities for our clients. We are here to share with you our knowledge, expertise and passion for insights! 361° Research Solutions is an ESOMAR member and strictly adheres to the official regulations of Market, Opinion, Social Research Practice as they have been set by ESOMAR (International Chamber of Commerce / European Society for opinion and Market Research)

11 to 50 staff

Digital Bites

Bringing failed product launches to an end—before they happen. At Digital Bites, we’re reimagining how brands test and launch consumer products. Instead of relying on slow, biased focus groups or costly real-world trials, we use VR and AI to simulate in-store shopping experiences so that teams can test packaging, pricing, and merchandising in days, not months. Our platform gives insights teams, marketers, and innovation managers the power to crowdtest product concepts globally, gather behavioral data in real-time, and make data-driven decisions before launch. From packaging design and shelf placement to full-market simulations, we help brands reduce waste, increase speed, and launch with confidence. Already used by global CPGs like Unilever and Nestlé, Digital Bites is helping companies save money, impress retailers, and avoid the 90%+ product failure trap. Let’s connect if you’re building or launching something worth testing first. digitalbites.xyz

1 to 10 staff

Truberries

A Market Research and Insights Team, with wide experience in multi-country project design and implementation: adding value by combining deep local market understanding and digestion of research findings at strategic level. Qualitative Research, Quantitative Research, Ethnographic Studies, Online Diaries, Meta-analysis, Semiotics, Creative Intelligence and Branding Strategy are the core areas of our activity. Truberries is a highly qualified team, with a variety of backgrounds. Our core focus is to discover fruitful market truths that unleash the potential of our clients, while helping them visualize their next, big market success.

11 to 50 staff

Visibility

Visibility.gr η μόνη μηχανή αναζήτησης που παρακολουθεί πάνω από λέξεις κλειδιά στο Ελληνικό Google (Google.gr) σε εβδομαδιαία βάση και προσφέρει Insights.

51 to 200 staff

361 Threesixtyone Research Solutions

Launched in March 2013, 361° Research Solutions is a Market Research based company that maintains a wide range of qualifications, for better serving clients' needs. Our goal is to exceed the expectations of every client by offering outstanding customer service, increased flexibility and greater value. Our Team focuses on fulfilling the business requirements within budget restraints and time schedules. Our associates are well versed in different areas of expertise for optimizing functionality and improving operation efficiency 361° Research Solutions strictly adheres to the official regulations of Marketing and Social Practice as they have been set by ESOMAR (International Chamber of Commerce/ European Society for opinion and Market Research) and the regulations of AGMORC (Association of Greek Market & Opinion Research Companies).

11 to 50 staff

Datapower Sa

Knowledge is the most valuable asset of the modern enterprise. For knowledge to be obtained there is the need to follow a very systematic approach that involves: 1.The collection of the appropriate data 2. The analysis of these data and the discovery of hidden information and undiscovered behavioral patterns 3. The use of this knowledge to design action strategies DataPower can help any enterprise that follows the way of thinking mentioned above, by collecting data through 1. Personal Interviews 2. Telephone Interviews 3. In depth interviews 4. Group discussions 5. Web interviews 6. Mystery shopping observations and processing all available Business Information with Data Mining techniques. DataPower is member is ESOMAR EphMra and SEDEA

11 to 50 staff

Prorata S.A

H PRORATA Α.Ε. δημιουργήθηκε στην Αθήνα το 2014. Πρόκειται για μια εταιρεία ερευνών κοινής γνώμης που δραστηριοποιείται στους ακόλουθους τομείς: Α) Τομέας Πολιτικών και Εκλογικών Ερευνών Β) Τομέας Κοινωνικών Ερευνών Γ) Τομέας Επιχειρηματικών Ερευνών Δ) Τομέας Ερευνών Επικοινωνίας Τα στελέχη της είναι έμπειροι και νέοι επιστήμονες με υψηλή κατάρτιση και ειδίκευση στο σχεδιασμό και την υλοποίηση ερευνών σε όλους τους τομείς της πολιτικής, οικονομικής και κοινωνικής ζωής. Με χρόνια εμπειρίας στο χώρο των ερευνών και ηχηρή παρουσία στη διεθνή επιστημονική κοινότητα, οι επιστημονικοί συνεργάτες της εταιρείας, συστήνουν το δυναμικό πυρήνα της, συνδυάζοντας την επιστημονική τεκμηρίωση με τη δυνατότητα σχεδιασμού στοχευμένης επικοινωνιακής στρατηγικής. Η PRORATA αξιοποιεί όλες τις νέες εξελίξεις στον χώρο της έρευνας κοινής γνώμης διεθνώς και προσφέρει διεπιστημονικές και σύνθετες προσεγγίσεις και ιδέες για τη διερεύνηση και την ανάλυση των στάσεων και των τάσεων που αναπτύσσονται στην ελληνική κοινωνία. Σκοπός της εταιρείας μας είναι να παράγει έγκυρες και τεκμηριωμένες εκθέσεις που διασφαλίζουν τις σωστές στρατηγικές κατευθύνσεις, να αναπτύσσει πρωτοποριακές και πλήρεις συμβουλευτικές υπηρεσίες, να δημιουργεί προστιθέμενη αξία και να οικοδομεί σχέσεις εμπιστοσύνης και συνέπειας με τους πελάτες της. Ο συνδυασμός της πολύχρονης εμπειρίας αλλά και του ενθουσιασμού των στελεχών της είναι το θεμέλιο στο οποίο στηρίζεται η φιλοδοξία της PRORATA στο να αποτελέσει μια εταιρεία-πρότυπο για τον χώρο ερευνών κοινής γνώμης. Η φιλοσοφία που διαπνέει την PRORATA είναι-η εξατομικευμένη επιστημονική προσέγγιση κάθε project -η υιοθέτηση των πιο ενδεδειγμένων, κάθε φορά, επιστημονικών εργαλείων -η επιμέλεια και ο έλεγχος όλων των σταδίων της έρευνας -η προσωπική σχέση με τους πελάτες

1 to 10 staff

Taste Artisans

In order to meet producers’ long-standing need for bridging the gap between their products and the consumer, TASTE ARTISANS (TA) created in 2019. Taste Artisans considers the structures and channels of the supply chain for Wine & Spirits but also on wider products of the agriculture-food factor with an ultimate goal: the benefit and the satisfaction of the final consumer. Taste Artisans offers: • marketing & merchandising provision services • sales lead generation • accurate planning actions that improve both product and producer communication with the market

1 to 10 staff

Abacus Research Gr

Η Abacus Research ιδρύθηκε το 2004 σαν εταιρεία παροχής αποκλειστικά field υπηρεσιών. Κάθε χρόνο γίνονται πάνω από προσωπικές/τηλεφωνικές συνεντεύξεις και πάνω από 220-250 focus groups καταναλωτικών και ιατρικών ερευνών.

11 to 50 staff

Ierax Analytix

Our company was founded in 2019 by people who love market research and want to give the right tools to businesses to set and achieve their goals. Our brand shows exactly this: the word “ierax” means “hawk” in ancient Greek, and hawks tend to fly high, see clearly and far and chase new ideas and plans, using their logic while searching for their “prey”.

1 to 10 staff

Mother And Baby - Mnb

Mother and Baby is the only specialised business intelligence tool focusing on the buyer behaviour of the mother.

11 to 50 staff

Damas Behavioral Mining & Strategy

Stephanie Damas is the owner of damaS a boutique research company. With over 30 years of experience in major market research companies, exploring people and how they connect with brands, services and companies, the philosophy of the company lies in positive energy and synergies, with like minded experts, providing full service, high quality and creative research designs.

1 to 10 staff

Two Words

A market research, brand and strategy consulting boutique studio that distils market essence to amplify brand modernities. 2 words that are the word “two” and the word “words”, indicating deeper and to-the-point insight that says what it means and means what it says. Two Words signifies strategic conciseness and expressive potential. Two Words stands for formulating answers uniquely moulded into the shape of each client’s needs. We develop big-picture market evaluations to empower brands with innovative perspective, authentic significance and superior fluency. Follow us for fresh content on trends and cultural modernities, as well as deep perspective on West-East/China cross-market understanding and beyond.

1 to 10 staff

Youthlens

YouthLens is a youth-oriented research company offering a big variety of products and services. Young people are the future. At YouthLens, we see the world through their perspective, building bridges between them and the brands that want to connect with them the right way.

1 to 10 staff

Global Link

We are strong believers that in a world of constant change and rapidly expanding flows of information, understanding of Public Opinion, Trends & Markets is needed more than ever. At Global Link we have the Methodology, the Knowhow and the Business Experience to provide our clients with the holistic insights that point into the direction of actionable research conclusions. We are a team of multi skilled experts, who have accumulated the essential and extensive experience required in order to analyze, synthesize and integrate the dynamics of business problems, and transforming them into decision making solutions. Global Link was founded in 1989 and in 1990 later it joined GLOBAL, the international network of research companies, which operates in 35 countries worldwide and it constitutes the fifth largest marketing research organization. Global Link, with more than 35 years experience, has provided its Greek and international clients with insights that help them in performance enhancing decisions"

51 to 200 staff

Neocom

1 to 10 staff